About Us
About Brand
D.Sign.D is the creation of visionary Chennai-based designer Jeevitha Sakthivel, who launched her namesake label in 2013. Known for her innovative approach to fabrics, cuts, and colors, she places special emphasis on crafting signature bridal blouses. The brand has now expanded to two branches in Chennai, where a dedicated team of designers caters to each client's unique requirements.
Every garment from D.Sign.D is crafted with meticulous attention to detail, hand-cut, and sewn by expert seamstresses to create a couture-level finish. The exclusive bridal blouses are the brand's hallmark, offering brides a bespoke, one-of-a-kind experience.
The collections are a perfect blend of vibrancy and sophistication, designed to bring out the individuality of every woman. With a timeless appeal, D.Sign.D beautifully combines traditional Indian craftsmanship with a contemporary edge, making it ideal for today's modern woman.
Beyond bridal wear, the brand's second vertical, Kriyah, showcases a curated range of handpicked sarees, celebrating the elegance of Indian artistry.
About The Designer
Jeevitha Sakthivel is a talented and visionary fashion designer based in Chennai, known for seamlessly blending tradition with innovation in her designs. At 31, she has already established a distinguished presence in the fashion industry, specializing in bridal, kids, and men's wear. Growing up in a family with a rich 45-year history in the textile industry, she gained a deep appreciation for fabrics and craftsmanship early on. This heritage, combined with her formal education—graduating with distinction in fashion design—has sharpened her technical skills and creative vision.
Her entrepreneurial journey was further enriched by completing an entrepreneurship course at IIM Bangalore, where she refined her vision as both a designer and businesswoman.
In her bridal collections, Jeevitha captures the essence of romance and elegance, ensuring each bride feels uniquely radiant. Her personalized approach and attention to detail make every creation one-of-a-kind. For children's wear, she expertly blends playfulness with comfort, while her men's wear is known for its sophisticated tailoring.
Jeevitha’s designs stand out for integrating India’s rich textile heritage with contemporary fashion. She reimagines traditional Indian craftsmanship for the modern woman, man, and child, achieving a balance of innovation and timeless appeal. Her meticulous craftsmanship and unique approach have established her as a respected figure in the fashion world.
Looking ahead, Jeevitha’s vision is to take her brand global, expanding the reach of her distinctive designs to international markets.